La-Z-Boy Asia Continues the Success of Well-Being Campaign with “The Different World of Well-Being Plus” and Exciting New Model Launches

La-Z-Boy Asia Continues the Success of Well-Being Campaign with “The Different World of Well-Being Plus” and Exciting New Model Launches

La-Z-Boy Asia officially launched its new “The Different World of Well-Being Plus” Campaign via Facebook Live on 2 September 2026, building on the success of last year’s “The Different World of Well-Being” campaign.

The launch was hosted by Sarintorn Phurinruk (Kikie), Senior Commercial Manager, and Yanin Keeratipitayaporn (Jique), Senior Brand Marketing of La-Z-Boy Asia. The Well-Being Plus takes the brand’s well-being concept further by translating La-Z-Boy product features into meaningful benefits that consumers can see, feel and relate to in everyday life. The campaign highlights how La-Z-Boy can bring more relaxation, energy, connection and confidence into modern living. 

As part of the launch, La-Z-Boy Asia introduced seven commercial videos featuring seven key models, each representing a distinctive well-being value. Together, the stories cover different dimensions of well-being, from personal recovery and relaxation to shared moments, flexible living and long-term comfort.

The campaign was presented to La-Z-Boy partners across 17 countries, providing a unified platform for local markets to communicate the brand’s well-being proposition.
Partners will also be supported with key visuals, product photography, commercial videos, social media content and POSM materials for activation across showrooms, e-commerce and digital channels. With Well-Being Plus, La-Z-Boy Asia continues to reinforce its position as more than a recliner brand, bringing comfort, recovery and meaningful moments into everyday life at home.